The SkinFit Program is an AI-based skin image analysis system developed in collaboration with researchers from the Department of Electronic Engineering at Hanyang University and the SkinFit research team. Through AI image analysis, it can assess an individual’s skin elasticity, sebum level, keratin level, and sensitivity. Additionally, it can measure personal color characteristics and scalp condition.
By connecting this data with full ingredient lists, the system recommends suitable skincare products, and for color cosmetics, it suggests shades that match the consumer’s personal color profile.
The program has already secured its reliability through tens of millions of accumulated data points and through cosmetics developed by our company. Based on this foundation, we integrate the full ingredient lists of third-party products and provide the service through a structured process of skin measurement → report generation → product recommendation.
Images of four facial areas — forehead, nose (sides of the nostrils), cheeks, and corners of the mouth — are captured and converted into data, which is then transmitted to the AI server.
The AI analyzes this data through image analysis to generate a skin report.
Based on this report, the system analyzes the full ingredient lists of available cosmetic products and recommends the most suitable products accordingly.
These are the report screen and the cosmetic recommendation page currently in service at DDP.
The store serves as a space that intuitively communicates the brand's philosophy and technological capabilities.
Al-based skin diagnostics position the brand as innovative and technologically credible.
Scientific, data-driven diagnostics reduce consumers' decision anxiety while reinforcing the brand's professional exper-tise.
Through a personalized skin analysis report, consumers engage in authentic, one-on-one conversations with in-store staff during the pop-up experience.
The focus naturally shifts away from the brand and toward the individual—allowing each consumer to become the protagonist of their own skin story.
In this moment, the brand is no longer perceived as a seller, but as a trusted partner that listens, understands, and cares for their skin.
Personalized reports, combined with precise product recom-mendations, drive high customer satisfaction and encourage repeat visits.
In addition, the report-driven experience naturally inspires social media sharing and generates organic, word-of-mouth virality.
Stores that have implemented the SkinFit Program go beyond the traditional concept of a simple experience space, transforming brand experiences into meaningful consumer engagement and actual purchases, and positioning it as a premium strategic marketing solution.
Based on data-driven personalization strategies, experience-focused content, and the cultivation of a core brand fandom, it enables brands to go beyond short-term buzz and establish sustainable relationships and a long-term revenue structure.
In addition, the format can be freely customized, allowing it to be applied in various ways depending on the characteristics and needs of each store.
The SkinFit Program has already achieved success in the Korean market by enabling the creation of customized cosmetics tailored to individual skin conditions and selling them through a system that links and analyzes full ingredient lists. Through this approach, it has maintained the No.1 position in the skin lotion category for an extended period.